Light-duty diesel sales surge 28 percent

Light-duty diesel sales surge 28 percent
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Light-duty diesel sales surge 28 percent

Sales of pickup trucks and sport utility vehicles (SUVs) with diesel engines grew 28 percent during 2020, even as overall auto sales declined by over 14 percent for the year according to a report this week from the Diesel Technology Forum.

Among alternative fueled vehicle offerings, vehicles with diesel engines held 5 of the top 10 rankings for fastest growing sales (2019-2020) based on data and analysis provided by Alan Baum and Associates.

“For several decades, full-size pickup trucks have been at the top of the most popular selling vehicles in America, and now with new fuel-efficient and powerful diesel engine options available, last year’s 28 percent growth in sales results confirm that consumers are embracing the new generation of diesel technology more than ever,” said Allen Schaeffer, executive director of the Diesel Technology Forum, a not-for-profit association representing manufacturers of diesel engines and equipment, key suppliers of emissions control and other technologies, and fuel producers.

DTF considers diesel to be an alternative fuel in light-duty applications where gasoline-fueled powertrains have long dominated sales.

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